Can I send a message to all my customers?

Yes. Open the Inbox in Nassima and click Broadcast to send one message to many customers at once.

To send a broadcast, Nassima needs:

• Recipients
• Message content
• A channel

You can send it over WhatsApp, SMS, Email, Telegram, Messenger, or Instagram, depending on which channels you have connected.

For recipients, you can send to all of your opted-in customers, or search for and select specific customers yourself. There's no saved-segment or tag-based audience feature behind this yet — it's search and select, not automatic segmentation.

Once you send, the broadcast results show you how many messages sent, how many failed, and how many were skipped. That reflects whether the message was accepted for sending, not confirmed delivery — Nassima doesn't currently track whether a sent message was actually delivered or read.

WhatsApp has one extra condition on broadcasts specifically. A broadcast always sends free-form text rather than a pre-approved template, so it can only reach customers whose 24-hour messaging window with you is still open — anyone outside that window comes back as failed rather than delivered. See WhatsApp 24-hour messaging window for how that policy works and how to set up a template for those cases.

Broadcasts also draw on the same per-channel sending limits as any other message, such as SMS being priced per destination country, so a large broadcast can run out of quota partway through and leave some recipients unsent.

Sending a broadcast is something you do from the Inbox directly. The underlying capability to trigger one conversationally exists inside Nassima, but asking Nassima to send a broadcast for you in chat isn't available yet.

This is different from Send messages, which covers replying to one customer at a time, and from Ad campaign management, which covers advertising campaigns on platforms like Meta or Google Ads rather than messages to your own customers.

Broadcasts are what you reach for when you're sending a campaign, announcement, or promotion to many customers at once, while day-to-day replies stay inside the conversation itself.